Struggling with WTPS? (what to post syndrome)
Find yourself waking up and frustrated on what to post today?
This doesn’t have to be difficult or a challenge. But, it does take an action plan and thought. Remember that social media platforms aren’t for selling. They are for social interaction. This is where you build trust, relationships and eventually the door opens to allow you to give your pitch. Think of it as a cocktail party…you welcome people, warm them up, engage in conversation, show them you a grateful they are there.
Engagement is a key element that you should be tracking. Engagement consists of liking, commenting, sharing, following, click-throughs. It’s how your audience interacts with your posts.
To get the most bang for your buck, you need to have a plan. Define your goals. Know your audience. Create valuable content. Create a content calendar. Be consistent. And follow-up. Remember, this is a two-way street…if they engage with you, make sure you engage back.
This graphic shows a few ways to get the ideas following on things to do to increase your engagement. Have fun. Stay relevant. Keep the conversation going.
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