HAVE YOU PLAYED WITH THIS NEW STORY STICKER??
The way it works is by creating a thread of Instagram Stories, starting with the new sticker being added to a Story alongside a text input field. Underneath this, the sticker prompts viewers of the stories to respond back with their own Instagram Story, which is then automatically added to your Story, and every Story account that participates in the thread!
It’s an exciting way to collect user-generated content, create challenges, drive a ton of engagement to your Instagram account, and get discovered by new accounts!
HOW TO USE THE INSTAGRAM STORIES ADD YOURS STICKER
To get started, log into Instagram on your phone app.
Create an Instagram Story using either images or video content.
Open the Sticker Tray, and tap on the ‘ADD YOURS’ sticker to add to your media.
Type in a Prompt – either by manually typing in, or click on the dice icon underneath to shuffle through random topics that might inspire you!
Click ‘Done’ to add to your story, and reposition on your story by dragging and/or pinching the sticker into place.
Add any other stickers and design elements to your Instagram Story, and then post!
When your Stories viewers click on the sticker, they’re prompted to create their own Instagram story, which includes your original prompt, posted to their audience. Any replies added from each audience add to the thread of stories, and rapidly extend the possibility of new account discovery and engagement.
It’s important to note that at this stage, there is no way to remove a response story link, so you can’t control what type of content is shown in your replies.