We are excited to announce an opening for a Content Creator Intern!

This part-time paid internship will assist with social media content, blog posts as well as video content.

Intern Should Be:

Looking for content ideas to post? Well, here’s a list you can use to create kickass (and fun) content for the month of April!

April 1st – April Fools Day – have fun with your fans…come up with a fun April Fools Joke

April 3rd – Homemade Day – Do you create something homemade (food/craft/body products)? Today is the day to celebrate your skill

April 4th – Easter – Share how you are making Easter special this year

April 5th – Read a Road Map Day – You could have fun to see who actually owns a paper roadmap, maybe even do a fun giveaway for people that respond

April 7th – Beer Day – Promote a local brewery

April 7th – Walking Day – Promote a local walking path or park you like taking walks around

April 10th – Sibling Day – This is a big one on social media. Share photos of you and your sibling, pics of your kiddos, or even your fur babies

April 11th – Pet Day – Share an adorable photo of your best buddy and invite your followers to share theirs.

April 15th – Banana Day – Share your favorite way to eat a banana or a favorite banana recipe

April 22nd – Earth Day – From planting trees to recycling, show how you’re helping the planet

April 25th – Telephone Day – Have fun with this and ask fans to recall their childhood phone number

April 28th – Superhero Day – Celebrate a local superhero or ask followers to nominate a local superhero and giveaway a prize

Remember: Your social media posts should be a little bit about your business expertise, and a lot about your personality! Feel free to share these April ideas with your friends. Everyone likes free stuff!

As we finish the first month of 2021, I’m here to remind you to PLAN AHEAD!

It’s so important that you have a strategy when it comes to posting on social media. You can shoot from the hip and claim that social media marketing doesn’t work OR you can put a plan in place, stick to a creating a content calendar and schedule your posts in advance.

You don’t need to block a ton of time out of your schedule to do this either! AND…if you are struggling to get organized and plan, I have a great resource for you! I created the Social Media Planner–I promise you  if will help you get you where you want to go with your social media marketing. You can grab the planner HERE.

Part of your content strategy should include an element of FUN! That’s why I share these National Holidays. You can utilize a few of these a month that will resonate with your audience. These posts should increase engagement!

February is Black History Month–if this resonates with your audience, be sure to have several posts throughout the month that includes fun facts, stats, etc.

February 2 – Ground Hog Day — have fun with this an encourage fans to guess to see if the little guy will see his shadow or not

February 4 – Thank a Mail Carrier Day — you know they work hard–time to show a little appreciation!

February 5 – Wear Red Day — show support and awareness for cardiovascular disease

February 7 – Super Bowl Sunday — be careful when using the term Super Bowl–it’s actually trademarked! But, use this day to ask about favorite football snacks, winner predictions or my fav–the best commercial!

February 9 – National Pizza Day — who doesn’t like talking about PIZZA? Encourage fans to vote for their favorite local pizza joint, or take a poll on favorite toppings or deep dish vs thin crust!!

February 14 – Valentine’s Day  — the day of LOVE! Flowers or Chocolate? Perfect Date Night? Possibilities are endless here!

February 15 – President’s Day — Use this day to honor the past presidents

February 17 – National Random Act of Kindness Day — Encourage your audience to perform a RAOK and talk about one that you will be doing!

February 18 – National Drink Wine Day — Well, this is a dream come true! A day designated to drink wine! You could ask White or Red or even have your audience share their favorite local winery destination!

February 22 – National Margarita Day — Another fun one! Share a pic of you enjoying a margarita at a local restaurant or encourage fans to tag their favorite place to go for a good margarita!

That’s a wrap! This month, pick a few you’d like to use in your content strategy and create them NOW!!

Have a great one Rockstars!

Cindy

YIKES!! I can’t believe December is here. It’s crazy to think how fast (and slow at the same time) this year has gone. And we are still dealing with a National Pandemic. But, nevertheless, we must continue to push through and move forward.

I created an easy way for your business to create content with “fun” or “interesting” National Holidays. I picked out a few of my favorites and gave you ways to create content for your social media pages.

I hope it helps! I also ran a series in my private Marketing Rockstar VIP group on content creation ideas. Are you part of the group? If not, hurry on over–I’ve got some amazing things happening and always provide great tips and tricks to help market your small business.

Ok…here are the upcoming National Holidays for December:

• December 1: Pie Day/Rosa Parks Day/National Day of Giving
  • Ask your fans what kind of Pie they like best. Or do a “THIS or THAT” Pie Post
  • Engage in a conversation about Rosa Parks, what she stood for and how things have changed
  • Promote or encourage your fans to support your favorite charity or have a post where they can comment about their favorite charity/or where they plan on giving today
• December 3: National Roof Over Head Day
  • You could have fun with this one: describe your childhood home, what’s your favorite room in your house, do you remember your the name of the street you grew up on, etc.
• December 4: World Wildlife Conservation Day
  • You could post a collection of Wildlife Photos, Ask fans to comment what wildlife animal is their “spirit” animal
• December 11: National App Day
  • Ask your fans what their favorite App is
• December 17: National Re-gift Day
  • Start a dialogue with your fans on the worst gift they’ve ever received or what gift they have re-gifted
• December 18: Ugly Christmas Sweater Day
  • You could host a contest by having fans comment with a pic of them in their ugly sweater
• December 21: Winter Solstice
  • Post a winter quote, ask fans what they like best about winter, etc.
• December 25: Christmas
  • Be sure to wish your fans a Merry Christmas. Perhaps posting a family pic by the tree or something personal.
• December 29: National Hero Day
  • Post a pic of your favorite hero and encourage people to comment with theirs, ask fans who their favorite local hero is
• December 31: New Years Eve
  • End the year with a bang! Do a reflective post and wish your fans a Happy New Year!

Have fun creating!

Cindy

Do you get stuck and not know what to post on social media? Great news! I’ve put together a FUN list of “National” Holidays happening in the month of November. Use these as a guide to create engagement posts on social media.

You can create branded graphics in Canva for a cohesive look. Plan ahead and create all of them at once and schedule them using the new Facebook Business Suite or Creator Studio!

If you are looking for help with the entire aspect of social media marketing management…I’m your girl. There are many options available depending on what you are looking for. Don’t be shy, reach out to me for a custom quote: cindy@cindyrowemarketing.com

November National Days:

• • November 1   National Family Literacy Day
    • encourage family to read together, ask for book recommendations
  • November 3   National Sandwich Day | Election Day
    • ask for favorite local sandwich shop recommendations, show that you voted (encourage voting)
  • November 4    National Stress Awareness Day
    • share tips on how to relieve stress
  • November 11   Veteran’s Day
    • celebrate local vets, share a quote
  • November 13   World Kindness Day
    • show how you spread kindness today, encourage others to comment how they celebrated
  • November 17   Entrepreneur’s Day
    • celebrate you! Share your story!
  • November 26   Thanksgiving
    • give thanks to clients/staff
  • November 28   Small Business Saturday
    • share how you shopped local/small

Now you’ve got several ideas on engaging content for November–GET CREATING!!

Take care,

Cindy

Social Media is “social” networking. It’s not meant to be a place to sell, but a place to build relationships and connect.

So if you’re only using it to sell, sell, sell…and frustrated you are not getting anything out of it, it’s time to shift your mindset and start showing up like it’s a cocktail party.

1. Start asking questions!  People love to talk about themselves, so ask questions that will make your followers feel heard and want to engage with you. It doesn’t have to be about your product or service either…it just needs to resonate with your audience.
2. Share about you and your community!  What is something people know you for that could create a connection with others who might share that same interest? Do you volunteer? Do you love road trips and traveling? What about fitness? Start building the trust by sharing the authentic YOU.Are there current events happening in your community? Share about these things just like you’d discuss them in a conversation over wine and cheese.
3. Provide value  Stop posting just about your brand, products, services, etc…that is lame and boring. Share valuable content that would be helpful to someone needing your services/product in the future. What do you want to be known for? What are you an expert in? Think of tips, ideas and things you can share that will help position yourself as an expert and show up as a trusted resource…instead of a sales pitch.

Now it’s time to get to the party and become the center of attention among your followers. Let me know how it goes! And I wouldn’t be a proper host if I didn’t invite you to my private Facebook Group, where I share insider tips and tricks and all things marketing! Come on over and join our party: Marketing Rockstar VIP Group.

Looking to dominate your social media marketing? Then avoid these 7 mistakes:

1. Having no plan/goals
   • Putting in a strategy in place is the first step for success. Define your goals and map out how you are going to get there.
2. Thinking size matters
   • Having 1000s of followers might look cool, but if they are not quality followers or true fans, then they are a waste of time and money. Focus on getting the right followers.
3. Being everywhere
   • Find out where your customers are (or potential customers) and focus on being awesome of those social media platforms. Two or three platforms is ideal.
4. Inconsistent branding
   • Make things look similar. Use the same colors, fonts, theme, look/feel for everything you post. When your followers are scrolling through, they will recognize your post by your branding efforts first.
5. Not completing your profiles
   • Fill out your profiles on your social media platforms completely. Email, website, phone number, about page…everything needs to be completed.
6. Buying your followers
   • do not ever…EVER!! These paid-for followers most likely are not your ideal customers and will soon un-follow your account if you don’t follow them back. Don’t fall for the scam emails or dm’s that might come your way with enticing offers to grow your account.
7. Only talk about your brand
   • This is boring and you will lose followers. Provide value. Give them a reason to interact with your post. Be social. You would never go to a party and just talk about yourself the entire time…don’t do it here either.

These are simple things your business can avoid to make sure your marketing efforts are effective on social media. For more tips and tricks, be sure to join the Marketing Rockstar VIP Facebook Group.

Struggling with WTPS? (what to post syndrome)

Find yourself waking up and frustrated on what to post today?

STOP!!

This doesn’t have to be difficult or a challenge. But, it does take an action plan and thought. Remember that social media platforms aren’t for selling. They are for social interaction. This is where you build trust, relationships and eventually the door opens to allow you to give your pitch. Think of it as a cocktail party…you welcome people, warm them up, engage in conversation, show them you a grateful they are there.

Engagement is a key element that you should be tracking. Engagement consists of liking, commenting, sharing, following, click-throughs. It’s how your audience interacts with your posts.

To get the most bang for your buck, you need to have a plan. Define your goals. Know your audience. Create valuable content. Create a content calendar. Be consistent. And follow-up. Remember, this is a two-way street…if they engage with you, make sure you engage back.

This graphic shows a few ways to get the ideas following on things to do to increase your engagement. Have fun. Stay relevant. Keep the conversation going.

I’ve got a FREE GIFT FOR YOU! Click here for 64 Content Ideas for Social Media!