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5 Obstacles I’ve Overcome in the 5 Years I’ve been in Business

Cindy Rowe Marketing Celebrates 5 Years
Hey. I’m back.
 
Thought I would continue my sharing this week with 5 obstacles I’ve overcome in the 5 years since launching my business.
 
This post is vulnerable and personal–so please be kind when reading, commenting or reacting.
 
1. Shortly after starting my business, my marriage ended. Divorce sucks. But it’s scary to consider living alone on a small income of a newly started consulting business. It was a humbling experience. I secretly got a part-time job so I could firmly grasp my new reality and figure shit out. I had that job for a year when I decided it was time to fly. Once I left, my business blossomed. It was incredible.
 
2. I had a client drop me. It was early on in my business and I took it incredibly personal. I thought we were on target to meeting (even exceeding) their goals, but they thought otherwise. I felt like everyone knew I just got fired from a client. I felt like I had to justify everything. I almost considered refunding them the money they paid me. I needed this experience to grow from. Clear expectations from both parties is crucial. And I realized that sometimes, people don’t mesh–and that’s okay.
 
3. At the end of 2018, I was in a terrible car accident. After weeks of going undiagnosed, I learned that I suffered a brain injury. This was a critical time in my business cycle where I typically secure clients for the upcoming year and I couldn’t even function. I was alone. I was scared. I was honest with my clients and told them I would do my best, but understood if they needed to move on. I wasn’t sure when I would be back to “normal”. Not one of my current clients dropped me. That’s when I realized that I built my company with integrity. My clients wanted ME to get better. I was so grateful for their understanding.
 
4. COVID happened. I know we all have felt the pains of this pandemic that never seems to end. But I had to pivot (like everyone else) and I had to reassure my clients that they still needed me and their marketing efforts. It was a busy time. It was stressful. But, my business made it through successfully.
 
5. FINALLY–Not thinking I’m good enough–I still battle with this. There are 20-somethings out there that OWN it better than I ever will and I have 20+ years of experience under my belt. Even after all of that, I still occasionally doubt my abilities. Not something I am proud to admit, but it’s the reality I face. I continue my education, read blogs, attend conferences, etc…all of these allow me to stay on top of trends and keep things fresh but man, those feelings still creep up from time to time.
 
Wow–that was more difficult that I thought it was going to be. Hopefully you can relate on some level. Thanks for reading and supporting me! Cheers!

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