There are a few lessons we can all learn from these posts with massive engagement, whether you’re a big business or just starting out.
Share your big moments. Several of the top posts of all time are people sharing big moments from their real lives. Big moments like weddings, babies, or engagements are proven to be popular posts, and this will likely prove true on your account as well.
Share your exciting moments. Moments of personal victory or change may seem too personal to share – after all, will your audience be as excited as you about things that don’t affect them? If the top posts are any indication, they will love seeing these posts.
Share your happy moments. There’s a fine line between bragging posts and sharing authentically happy moments. Happiness is contagious, and your posts that take a moment to celebrate both mundane and exceptional happiness can catch fire on your followers’ feeds.
Share your sad moments. Several of the top posts have to do with deaths that impacted a lot of people. It can seem like the difficult moments of our lives are better kept tucked away, but the reality is, most people can relate to these almost more than happy posts. When you share difficult news with your audience including the loss of a loved one, a lost job, the diagnosis of an illness, or personal difficulty, your audience engages with the reality of your life. It’s important to always keep a boundary between things you share and things you want to keep private, and it can be damaging to expose personal information for the sake of audience engagement. But when you find it useful to share difficult news with your audience, the outcome could be that they feel even closer to you.
Which one are you going to try to share more of?