Are you currently using Instagram in your social media marketing mix?

If not, you should really take a strong look at starting.

Instagram is a very personal social network that uses imagery to capture the audiences attention. With over 400 million active users, you better bet your target market is using it.

People come to Instagram for visual inspiration. This gives your business the opportunity to tell your story through unique and creative visual images. By using Instagram, you can use your visual images to showcase your products and services.

So if you are brand new to Instagram or an avid user for your business…consider these EASY tips to increase your success on this social media channel:

TIP 1

Your pictures/post should evoke an emotional response. This should be authentic to your brand and really showcase your brand’s personality.

TIP 2

Use hashtags in your post to encourage new prospects to find you. It is recommended not to put more than 3 in the actual post. It is more common to add hashtags to the comment section. Create a list of well-researched hashtags that will attract new followers. The most popular keywords in your industry would be a great place to start.

TIP 3

The final tip to implement right away is to use questions to engage your following. Simple questions help encourage engagement…which is exactly what social media marketing is all about. Some questions to get you started…

• What’s your favorite part of the weekend? (with a cool picture of a weekend destination)
• What’s your favorite place to use XYZ? (a picture of your product)

If you incorporate these 3 easy tips into your Instagram Marketing strategy right now, you should see increased engagement and following.

While you are at it…make sure you are following me on Instagram!